3 Big Things | Behavioural Design Studio

We are a Behavioural Design studio that helps organisations solve complex business problems. And it all begins with a simple question: what’s the human behaviour problem behind this business problem? It’s a shift, a reframing, that can reveal powerful insights, ideas, and solutions.

You can reach us at:

Shalini Raghunathan

Param Venkataraman
param@3bigthings.studio

Behavioural Design by Ritual: A Toolkit

Ritual is often understood to be practices in a religious context. We rarely acknowledge the presence of ritual in our daily lives, and even less so in the business world. In this toolkit we take a closer look at secular rituals - activities and practices that carry meaning, connect us to stories, remind us of intentions, mark milestones and punctuate the flow of life.

Our world has never been more interconnected, and our actions have never held such profound consequences. In this increasingly complex context for examining and influencing human behaviour, disciplines like anthropology, psychology and behavioural science point to the power of Ritual to cause positive shifts.

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What we can do for you

3 Big Things specialises in a Behavioural Design approach to:

Behavioural Insights

Uncovering latent and unarticulated needs, mental models and insights to reframe and solve complex problems from a human lens.

Product Innovation

From identifying new product opportunities to conceptualising the new product, all the way to go-live, with a customer / consumer-backwards approach.

Customer Experience Innovation

Applying behavioural insights to transform how customers & users engage with a brand or service. Designing meaningful experiences that translate into customer / user delight that are operationally and technologically viable and feasible.

Organisational Culture Transformation

Working with leadership teams to transform behaviours, emotions and beliefs associated with challenges in organisational culture, into those that represent the desired goals and aspirations like innovation, collaboration, ownership etc.

Employee Experience Design

Unpacking motivations, aspirations, barriers and needs of employees and stakeholders to help create experiences that are mutually fulfilling and effective for the organisation and the employees.

Testimonials

"Param and I worked together on a range of topics- creating new features for products and solutions that address patient needs, raising the capability of the organisation in putting human centred thinking first and even people policies and practices.

He always brings very different thinking and long term solution perspective to all his work. Param was always very well read on the industry- new trends that in his view would soon become order of the day. He has the courage of conviction to re frame problems to solve or to go back to the drawing board till there is clarity to the ‘ unmet need’. By definition then, the frame works and solutions he proposes are striking in their simplicity and clarity. I enjoyed this the most about working with him.

The process itself afforded me the opportunity to step back from day to day and creatively focus on the very important question on what really are we trying to solve and what is the dynamic of the human behaviour at the root of it."

Archana Bhaskar

Chief Human Resources Officer, Dr. Reddy's Labs