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Behavioural Design by Ritual

Webinar: Walkthrough of Toolkit & Workbook

While rituals are easy to find in everyday life, their potency is hardly acknowledged in the world of business and organisations. 

Rituals are practices performed with intentionality, and consistently repeated with purpose and passion. When viewed through the lens of behavioural design, they reveal their power as tools for individuals and organisations seeking resilience, excellence and transformation.


We recently published a Toolkit - 'Behavioural Design by Ritual' to decode the qualities and ingredients of Ritual, and how we might be able to create, enable and apply a Ritual in an organisational or individual context.

This toolkit is a primer for anyone who would like to understand and apply the principles of Rituals driven Behavioural Design in three contexts:

In the context of customer/ consumer engagement


Employee & team engagement

And finally at an individual level as well.

We are hosting a webinar, open-for-all upon registration, for a guided tour of this Toolkit and its accompanying Workbook. Details below.

This webinar includes:


Walkthrough of the 'Rituals for Behavioural Design’ Toolkitwe will share excerpts from the toolkit, including stories from our research about how various individuals and organisations are successfully using Ritual to drive Behavioural Design and transformation.


Deep-dive of the 'Workbook': we will share ways to use the accompanying workbook to apply the Behavioural Design by Ritual framework to your context and specific goals or problems that you're looking to transform using Ritual.

Your Hosts:


Hosted by Shalini Raghunathan and Param Venkataraman
(co-founders, 3 Big Things)

Date: Thu, Feb 01, 2024
Time: 6.30pm to 7.30pm India
Where: Online

Please fill up this form to receive access details to the webinar over Zoom:

Congratulations! You're now all set for our Webinar on 'Behavioural Design by Ritual'! We will soon email a Zoom link and details for logging in to the event on Feb 1. Don't forget to block your calendar at 6.30pm on Thursday, Feb 01, 2024 ! See you there!

Have a question? Please email us at

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